Originally a musician, Craig trained to be a Chartered Accountant in Bristol whilst being a director of a small independent record company. On qualifying in 1993 he worked in London for a number of accountancy practices that specialized in music business clients
In 1995 Craig returned to Bristol to work as a consultant for a local accountancy practice, retaining some of his London clients. In late 1999 he set up his own practice ‘MWM’ with some former colleagues. Craig worked in the company until ‘Zen’ was set up in 2014. Craig deals exclusively with entertainment and media businesses, with his particular expertise being music industry.
Craig has acted as a retained advisor to the Musician’s Union nationally on cross border taxation for touring artistes, and was chairman of the Institute of Chartered Accountants Entertainment and Media Industry Special Interest Group for 13 years.
His current voluntary posts include Treasurer of The Basement Studio (a youth music project), community first responder for the South West Ambulance Service, operational team member of Avon and Somerset Search and Cliff Rescue (the local Mountain Rescue team) and Coastguard Rescue Officer. Craig is also a fellow of the Royal Society of Arts.
In parallel with his work in practice he has operated an artiste management business, and has managed some internationally successful acts.